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           Anatomy of a fashion jewelry shoot

Modeling for a jewelry shoot can be tricky business. Although multiple factors- such as costumes, lighting, environment etc, work together to ensure that the focus does not waiver from the piece of jewelry. However, these external factors will be taken care of the coordinators and the stylists at the shoot; the model has to work in her own way to contribute to the shoot. Here are a few tips on how to work through a jewelry photo shoot effectively-

  • The basics: With jewelry shoots, the subject is the jewelry. The photographer focuses mainly on getting shots that enhances the beauty of the jewelry. Just because this is a jewelry shoot does not man you won’t have to participate. You will still go through at least a couple of dress changes, just like every other photo shoot. Although most of the pictures will be tight shots, covering only the jewelry, you will still have to express emotions such as happiness and romance. These subtle emotions in the background act as subliminal messages, and work well with the clients and speak to the buyers at a subconscious level. It is not that different from your regular photo shoots in that manner.
  • Know the jewelry you are shooting for: Make sure you are aware of the kind of jewelry you will be shooting for beforehand. This will help you prepare for your shoot before you actually face the arc lights. If you are shooting for a bracelet/ earring/ necklace combo, you will have to find a way to get all the three in one hot without making it look too staged. If you are shooting an ad for earrings, for example, make sure that your hair is over your ears so that they are not obstructing the view of the earrings. Playfully tucking your hair over your ears goes a long way in enhancing the importance of the earrings. A shoot for a necklace will probably require you to place your hand near the necklace to enhance the significance of the jewelry. Try to pose in such as way that it elongates your neck as much as possible. This ensures that the necklace gets ample room in the shot, and the strong jaw line of the slightly elevated chin makes for a good frame on the whole. Improvise to divert most attention to the jewelry, but do not overdo it to an extent where it might all seem staged.
  • Setting the mood: The mood required at the jewelry shoots depends on the kind of jewelry you are modeling for. If the jewelry is aimed at teen / young adults, you have to be a little playful and flirty. If the jewelry is aimed at an older age group, you must emote class and sophistication. Setting mood very important and can make or break the shoot on most occasions.

Play around and experiment to see what works and what does not. Keep these tips in mind on your next jewelry shoot, but do not forget to have fun!

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